Fall Off the Radar

Recently, I had the uncomfortable feeling that fate had forgotten about me. Not that anything was particularly wrong, it’s just that nothing was going…period. Personally and professionally, I was in limbo.

For a human being, these periods of quiet are inevitable and desirable. They allow us to take a break, assess our situation, readjust, and move on. The farmer knows that even a bountiful field must lie fallow periodically in order to regenerate and continue to produce future harvests. Why should it be any different for a person…or a brand?

Scooby-Doo! and the Monster of Mexico the movie

Though we try to deny it, business is as cyclical as the harvest. Brands rise and fall with the currents of popular culture. One day you’re hot, the next you are decidedly not. Today more than ever, commerce seems a perpetual popularity contest. Continue Reading »