We spot trends that matter to you.
We apply an intuitive grasp of pop culture and a highly disciplined approach to research to identifying opportunities for brands.
We can demystify subcultures and infiltrate niche audiences. We make sense of popular culture in a way that makes sense for your brand.
But, identifying is one thing; interpreting and applying the intelligence in trends to profitable ends for your brand is another entirely. And we do that, too.
We make solid, actionable recommendations. We make sure you understand the implications of our observations.
We ground ourselves in your culture, your heritage, your strategic objectives, and the realities of your day-to-day business. We are on the lookout for trends that are a natural fit for you. We help you embrace the future.
We are your access to influencers.
We have strong relationships with the people who are actually creating trends worldwide. We are obsessed with influencers. We can help you gain access to some of the brightest minds and most experimental pioneers in your industry.
We facilitate “salon-like” sessions with category influencers. We go straight to the source and actually inlist the people who are changemakers in the reconstruction–or deconstruction–of your brand.
We are an innovation lab.
We use trends and social observations as the cornerstone of a radical innovation process. We can help you identify new markets, new opportunities for extension and expansion, and new directions for growth.
We actually enlist the customer in the innovations process. Who better to create new household cleaning products than moms? Why not have 14-year old kids design the next blockbuster gum? How about having college students help you understand how to generate positive perception online?
The future is where all of the big ideas are. We help you get there first.
We are an intelligence – generating machine for your people.
We are big collaborators. We like to have you and your people involved in every step of the process. We want to be sure you are getting hands–on experience in the culture you need to decode. We really believe in teaching you to fish. We make your people smarter and arm them with the information and courage they need to make bold decisions.