Schuyler Brown
Principal and Founder
In February 2006, Schuyler started Skyelab as an uconventional marketing company dedicated to creating inspired, intelligent, progressive communication for companies that have something positive to say and the products to prove it. Skyelab hopes to tip the scales in favor of brands that emphasize appreciation, aesthetics, conservation, and creation. We are not new-agey. We’re right now.
Prior to this, Schuyler spent four years as managing director of advertising giant Euro RSCG’s Trends & Insights group. In this role she led youth marketing and trendspotting efforts. Additionally, she co-founded the agency’s buzz marketing practice and helped companies such as Polaroid, Jaguar, Evian, Volvo, Intel, Reckitt-Benckiser, Charles Schwab, L’Oreal and Heineken find their place in popular culture and leverage trends to get ahead of the competition.
In 2003, Schuyler worked on the Brandweek book, Buzz: Harness the Power of Influence and Create Demand. Later that summer she was part of the team responsible for sparking the “Metrosexual Mania.” She helped design and execute the award-winning buzz campaign that featured hip-hop duo, OutKast, in the service of Polaroid. She recently contributed a chapter on the future of viral marketing to Elsevier’s 2005 release, Connected Marketing: The Viral, Buzz, and Word-of-Mouth Revolution.
Ever eager to stay plugged in to youth culture, she regularly immerses herself in youth “think” sessions, whether it be spending a week in Europe discussing global youth culture with teens from around the world or spending a weekend with tweens and their parents to examine the role of the kid as Chief Technology Officer of the home. Schuyler has appeared on CNN, and is often quoted as a trends expert in The New York Times, Washington Post, New York Post, Elle, and many other nationally-syndicated publications.
Schuyler is an avid yoga practitioner, soul searcher, writer, artist, friend, nature-lover, human-lover, and determined changemaker.