Philly, Here I Come

I’ve been invited to speak at this event in October. I’m really looking forward to having a sympathetic audience at a marketing conference for once. My topic will be the widening gulf between awakened consumers and the marketers who constantly underestimate them. I have done in-homes with chewing gum users that led to inspired conversations about karma; workshops with suburban women who are putting Eckhart Tolle’s principles to work in their PTA meetings; and a deep dive with 20somethings that led to conversations about self-actualization. These findings were both surprising and intimidating to my clients until they saw that they were an invitation to a more meaningful connection. For me, the potential for relating to consumers on a higher level is thrilling. I hope to tell some stories, give recommendations for tools that can help open the door to deep interactions, and inspire a few brand managers to elevate the conversation.

If you are in the area, or interested in the topic, come join! I’d love to say to hello to a like mind.