Consumer “Board of Directors”
Skyelab will screen and put in place a hand-selected group of consumers with whom you can interact on an ongoing basis. This consumer “board of directors” can be consulted over the course of a year (or longer) to ensure consistency, to weigh in on important strategic and creative questions, to act as on-the-ground advocates, and to contribute creative ideas for new direction. Interactions happen live and online.
Clearspeak
As objective witnesses, we step into the communication stream to see if your brand is really saying what you intend to say. Talking to and listening to consumers one-on-one and in groups, online and in-person, to determine whether they’re getting the message and how they’re interpreting it.
Fast friends
When your consumer profile feels flat like a series of data points, we can help fill in the critical details to take the person off the page and bring them to life. This way the company can relate to them as people, not targets. Keeping an eye on waning and waxing interest, we can help identify who’s on the verge of leaving, and who’s waiting in the wings. Video, journaling, blogging, and ethnographic excercises flesh out their story.
Old dog, new tricks
We use consumer research and cultural audits to find ways to market old products to new audiences by updating communications, thinking about the brand differently, and finding common ground with new people
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We help break down barriers and humanize the transaction by putting the brand and the consumer in the same room for hours or days of creative ideation and discussion. The process is perfect for innovation, creating more effective media strategies, and audience profiling.
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We put you in touch with the most forward-thinking minds in your industry to develop a clear sense for what the future holds from the perspective of the people creating it. Video interviews, salons, and panels give you unfiltered access to the people who are on the front lines.